About Us

Welcome to Hill and Holler: Appalachian Outfitters, where the heart of Appalachia comes to life through curated goods and heartfelt craftsmanship. We're a small, family-owned business nestled in the heart of Charleston, West Virginia, founded by a passionate husband and wife duo who are proud to call themselves Appalachian.

Our Journey: Rooted in the rugged landscapes and rich heritage of Appalachia, our journey began with a dream – a dream of creating a haven where the spirit of the mountains, the creativity of local artisans, and the essence of community converge. As lifelong residents of this captivating region, we understood the untold stories that each hill and holler held, stories that deserved to be shared with the world. Thus, Hill and Holler was born, out of a shared vision to honor our roots and uplift the incredible talent that resides in these rolling hills.

Our Mission: At Hill and Holler, our mission is clear: to provide a platform for Appalachian artisans to showcase their exceptional craftsmanship. We are committed to preserving the authenticity of Appalachian culture by curating a diverse range of goods that capture the essence of this land we hold so dear. Each item we offer tells a story – the story of its creator, the story of the materials used, and the story of the land that shaped it.

Discover Authenticity: Step into our virtual outpost and discover a collection that reflects the spirit of Appalachia. From handwoven textiles that echo the hues of the sunset over the mountains to handcrafted pottery that carries the echoes of generations, every piece is a testament to the rich tapestry of Appalachian artistry. By supporting Hill and Holler, you're not just purchasing goods; you're participating in a tradition, celebrating the past, and investing in the future of Appalachian craftsmanship.

Community Matters: More than just a marketplace, Hill and Holler is a community hub. We're passionate about fostering connections – between artisans and patrons, between newcomers and locals, and between the past and the present. We invite you to join us in celebrating the creativity, resilience, and camaraderie that define the Appalachian spirit.

Join Our Journey: As fellow Appalachians, we invite you to be part of our story. Explore our curated selection, connect with artisans who pour their hearts into their craft, and experience the magic of the mountains through each creation. Thank you for supporting Hill and Holler: Appalachian Outfitters – your destination for genuine Appalachian treasures.

Hill and Holler: Where the Heart of Appalachia Finds its Voice.

Warmly, Trevor & Laura Smith

Founders, Hill and Holler: Appalachian Outfitters